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Good design meets a real need, solves a real problem. Good design is deeply considerate of the people who will be interacting with it.
Otherwise it is bound inevitably for failure. A good designer seeks to understand the areas where people adapt to "holes" in the current design, and makes it a goal to fill those gaps to meet the needs of people.
Consider this comparison from John Berry:
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Good design | vs. |
Bad design |
| Meets a real need | Is superfluous |
| Makes something better | Adds complexity |
| Has visceral aesthetics |
Is "gut ugly" (due to improper application of design principles) |
| Has a clear objective |
Is an unclear idea
looking for a purpose |
"Art is for self-expression;
Design serves
others"
- John Berry
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