Because great design considers its surroundings... both tangible (the environment—created and built), and less tangible (the interactions with and lives of the people who use it).

Because great design that doesn't solve a problem is not design...it's art. Art is for self expression; design serves others.

Because life happens in the context of design. It's all around us—good, bad, and ugly!

Interior Design is more than visually fashioning a space. It takes into consideration the health, safety, and welfare of those people using the space. It's a set of decisions with the goal of solving a specific problem or reaching a specific end. Great design is determined by the degree to which the goal has been reached or the problem has been solved.